For insurance carriers in terms of long-term profitability, customer retention is tops, according to the J.D. Power and Associates 2009 Personal Insurance Retention Special Report. – Building and maintaining service quality is one means of retaining customers and thus establishing competitive advantage in the casino industry. The current study aims to investigate the relationship between casino service quality, player segments and customer loyalty in an Asian casino., – The research involves the conduct of focus group interviews with different segments of gamblers. Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new.
- Online Casino Customer Retention Journal Study Answers
- Online Casino Customer Retention Journal Study Questions
- Online Casino Customer Retention Journal Study Guide
- Online Casino Customer Retention Journal Study Guides
Customer Retention Strategies: A Study of Ghanaian Banks
Abstract
Online Casino Customer Retention Journal Study Answers
Customer retention is an important element of banking strategy in today’s increasingly competitive business environment, and the banking industry in Ghana is not an exception. This paper therefore aimed at studying the relative importance of retention Strategies that influence customers’ to make continual patronage of banking services within the banking industry in Ghana. Namely: (1) bank service quality (2) customer relationship management (3) switching barriers and (4) loyalty rewards. The study employed the survey method to collect data from 410 banking customers. Ordinary Least Square (OLS) regression analysis was employed to test strategies that influence customers repeat patronage of banking services. Findings of the study revealed that, with the exception of Switching Barriers (SB), the remaining three constructs i.e. Bank Service Quality (BSQ), Customer Relationship Management (CRM) and Loyalty Rewards (LR) all have positive significant effects on bank customer retention within the Ghanaian banking industry.
Keywords: Bank customer retention, Strategies and Ghana.
Full Text:PDF
To list your conference here. Please contact the administrator of this platform.
Paper submission email: EJBM@iiste.org
ISSN (Paper)2222-1905 ISSN (Online)2222-2839
Please add our address 'contact@iiste.org' into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org
Home > Division of Research & Economic Development > GRRJ > Vol. 20 (2016) > Iss. 2
Article Title
Authors
Online Casino Customer Retention Journal Study Questions
Keywords
Online Casino Customer Retention Journal Study Guide
Churn; Decision Tree; Data Mining; iGaming; Online Gaming; Customer relationship management; Marketing
Disciplines
Gaming and Casino Operations Management
Document Type
Original Research Article
Abstract
With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Using historical online gaming data, this study examines whether player churn (attrition) can be predicted through an application of a decision tree data mining algorithm called Exhaustive CHAID (E-CHAID). The results of this empirical study suggest that the predictive model based on the E-CHAID method can be a valuable tool for identifying potential churners and understanding their churn behavior. Additionally, this study shows how the classification rules and propensity scores extracted from a decision tree churn model can be used to identify players at risk of churn. The patron play and visitation parameters that are closely associated with churn are also discussed. This study contributes to the gaming literature by focusing on online players’ churn prediction through a data-driven approach. Finally, it discusses proactive approaches for churn prevention.